Turn Every Data Point Into a Confident Decision
Athena connects your various retail data sources and gives you a governed semantic layer to power dashboards, AI agents, and automation without the usual BI headaches.

Trusted by businesses building modern data foundations.


















Turn Retail Data Into Decisions, Fast
Purpose-built data connectors and automatic ontology modeling so you can spend less time on data prep.
End-to-end data flow automation
Athena provides a natively integrated experience for building, orchestrating, and governing your retail data pipelines across various data sources, eliminating data silos
Automated pipeline building
Athena can automatically generate data pipelines based on your connected data sources, without the cost of Forward Deployed Engineers (FDEs)
Universal semantic layer for SMB's
Power everything from dashboards to AI agents with a single source of truth for your retail data, modeled and governed in Athena's semantic layer
...and so much more!
Low-code Workflow Builder
Design data and AI-native workflows with using drag-and-drop nodes or Python.
Governance & Lineage
Know who and what is interacting with your data through built-in access controls.
Native Data Connectors
Connect to popular retail data sources and platforms with pre-built integrations.
Workflow Copilot
Can't find what you need? Let AI generate new workflow nodes or data source connectors.
Anomaly Detection & Alerting
Athena can monitor and alert unusual data patterns using on-platform machine learning.
Metrics and Logging
Built-in observability tools to monitor workflow performance and data quality over time.
Semantic Search
Chat with your data via natural language to quickly search, explore, and understand your data.
You Own Your Data
Athena is privacy first and not a data warehouse, storing only relevant metadata.
How it works
See how easy it is to go from start to finish with Athena's unified data platform.
Connect retail data sources
Add data sources via built-in, third party, or AI-generated connectors. Ingest corporate, ecommerce, and ERP data from various data sources with low-code data pipelines.
Shape your company's ontology
Map relations between customers, products, storefronts, and various other entities using your previously ingested data, or let Athena automatically generate an ontology for you.
Integrate and Expand
Using Athena's semantic layer, power dashboards, AI agents, and automation without stitching together multiple tools or custom code.
Modern Problems Require Modern Solutions
See how Athena stacks up against traditional BI tools and datalakes.
Legacy BI Platforms
- Manual dashboard upkeep
- No semantic layer available
- Zero automation capabilities
- Only solves one data problem at a time
- Restrictive data models
- Lengthy six-figure lock-in contracts
- Slow and hard to access dashboard
Datalakes
- Heavy engineering lift to migrate
- Disorganized semantic layer
- Limited AI automation capabilities
- Access control is an afterthought
- Time consuming initial setup
- Costly Forward-Deployed Engineers
- Data privacy and compliance concerns
Athena
- AI-generated low-code pipelines
- Self-improving ontology
- AI workflows with on-platform ML
- Access controls and governance
- Automatic semantic layer creation
- Usage-based scalable pricing
- Accessible cloud-based web interface
Pricing That Scales With Your Business.
Ditch the enterprise-level lock-in and pay for what you use with Athena's credit-based pricing model.
Athena itemizes common operations into credits called Compute Units (CUs) with no confusing tiers or bundles. Usage can be paid at the end of the month on a month-by-month basis, or purchased in advance for a discount with roll-overs.
Estimated CU price: $0.03 USD per CU.
| Operation (illustrative) | Usage model | Estimated cost (USD) |
|---|---|---|
| Athena Core Instance Runtime (2 vCPUs) | 1 CU / vCPU hr | $43.80 |
| Athena Platform Web GUI | 0.1 CU / hr | $2.19 |
| Athena Architect Pipeline Execution (Low Resource Scheduled Hot) | 12 CU / 1,000 compute min | $0.36 |
| Athena Architect Pipeline Execution (High Resource On Demand Cold) | 400 CU / 1,000 compute min | $12.00 |
| Athena Cortex Engine Inference | 7 CU | $0.21 |
| Athena Cortex Engine Re-Evaluation | 100 CU | $3.00 |
| Athena G1 Scalable Knowledge Store Instance Runtime | 1 CU / hr | $21.90 |
| Athena G1 Scalable Knowledge Store Entity | 1 CU / 1,000 entities | $0.03 |
| Athena G1 Scalable Knowledge Store Relation | 0.5 CU / 1,000 relations | $0.01 |
| Athena G1 Scalable Knowledge Store Read Request | 10 CU / 1M read | $0.30 |
| Athena G1 Scalable Knowledge Store Write Request | 20 CU / 1M writes | $0.60 |
| Athena Platform Outbound Traffic | 3 CU / GB | $0.09 |
| Athena Platform Inbound Traffic | 1 CU / GB | $0.03 |
| Total Estimated CU Usage (monthly average) | 3000 CU | |
| Baseline Included Free CUs | -1000 CU | |
| Estimated Billable CUs | 2000 CU | |
| Estimated Monthly Total | $60.00 | |
CU usage is based on metered resource consumption for each operation, and is intended to be a simple way to understand the relative cost of different operations. This list is not exhaustive and only includes a subset of operations for demonstration purposes. Actual costs may vary based on specific usage patterns and optimizations. The pricing of CU's is designed to be transparent and predictable, but customers are encouraged to monitor their usage and costs regularly to ensure they align with their expectations. Additionally, CU pricing may be subject to change at any time based on market value of resources and other factors, without prior notice. For the most accurate and up-to-date pricing information, please refer to the official Athena documentation or contact our sales team. This table is for illustrative purposes only and should not be used as a definitive guide for pricing or cost estimation.
It's About Time Your Data Worked for You
Book a short call with our team to see how Athena can help your retail business eliminate data silos, reduce data cost overhead, and empower your teams to make data-driven decisions with confidence.